PR’s Only True Measure
Saturday, August 2nd, 2008Sure, you could measure the rather narrow results
achieved by tactical subsets of your public relations
program like special events, brochures, broadcast
plugs or press releases. On the other hand, you as
a business, non-profit or association manager might
better measure the results of your strategic efforts to
alter individual perception among your key outside
audiences leading to changed behaviors, which then
help [...]